General Awareness Quiz 5 for IBPS PO

1. Which of the following is not a 'Post testing' Technique of advertisement?
1) Sales test 2) Focus group 3) Enquiry test 4) Attitude test 5) None of these


2. ‘Casual’ research is basically concerned with
1) establishing cause and effect relationship
2) arriving at a forecast or prediction of interest
3) measuring and estimating the frequencies with which of things occur
4) All of the above
5) None of these


3. A method, in which Brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called:
1) Brand goodwill method 2) Price premium method 3) Cost moderating method 4) Both 1) and 2) 5) Neither 1) nor 2)


4. Media planning includes:
1) assessing lost 2) selecting the right medium 3) Liaisoning with other companies 4) both 1) and 3) 5) None of these


5. SAP consultancy Axon Group is based in which country?
1) England 2) India 3) Germany 4) Italy 5) None of these


6. Market Expansion means
1) hiring more staff 2) firing more staff 3) buying more products
4) buying more companies 5) growth in sales through existing and new products


7. Effective marketing helps in
1) developing new products 2) creating a competitive environment 3) building demand for products 4) All of these 5) None of these


8. A Call in Marketing means
1) to phone the customers 2) to visit the customers 3) to visit the marketing site 4) to call on prospective customers 5) None of these


9. Delivery Channel means
1) maternity wards
2) handing over the products to the buyers
3) places where products are made available to the buyers
4) All of these
5) None of these


10. Innovation means
1) product designing 2) new ideas 3) motivation 4) Only (1) and (2) 5) Only (2) and (3)

Answers :-

1 4
2 1
3 2
4 2
5 1
6 5
7 4
8 4
9 3
10 4
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